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Visual Merchandising
OVERVIEW
CEA CAPA Partner Institution: University of Westminster
Location: London, England
Primary Subject Area: Fashion Design
Instruction in: English
Course Code: 5FAMN011W
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 4
DESCRIPTION
This module covers the theory and retail business practice of visual merchandising, product promotion and interior
display. It explores future visual opportunities with regards to the digital space and technological innovation. It
enables students to understand and evaluate the visual strategies that retailers employ in order to communicate
their brand message, promote store image and increase merchandise sales. Students work on two assignments, an
individual report and a group portfolio. The module combines the skills gained on the CAD and Illustration module
from level 4 with facilitation to advance Photo shop skills, in order to create a visual merchandising solution for a
specific fashion concept and store. Specialist CAD seminar sessions will be scheduled to review and develop the
process and application of visual merchandising tools.
display. It explores future visual opportunities with regards to the digital space and technological innovation. It
enables students to understand and evaluate the visual strategies that retailers employ in order to communicate
their brand message, promote store image and increase merchandise sales. Students work on two assignments, an
individual report and a group portfolio. The module combines the skills gained on the CAD and Illustration module
from level 4 with facilitation to advance Photo shop skills, in order to create a visual merchandising solution for a
specific fashion concept and store. Specialist CAD seminar sessions will be scheduled to review and develop the
process and application of visual merchandising tools.
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