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Adverts & Promotional Shorts
OVERVIEW
CEA CAPA Partner Institution: University of Westminster
Location: London, England
Primary Subject Area: Media Studies
Instruction in: English
Course Code: 5TVPR001W
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 4
DESCRIPTION
Portfolio required. Portfolios should demonstrate basic skills in camera, editing, sound recording & production mgmt.
Students engage with the concept of promotional video content encompassing the production of corporate,
advertising, Third sector, viral, and public information films. The emphasis is on creative ideas development through
group brainstorming sessions. Students are encouraged to source ‘Live Briefs’ building opportunities to engage with
the commercial world. Students develop ideas across the 6 weeks and conclude the module producing a
promotional film or advertisement for an identified client to a negotiated length, most commonly 30 seconds. This
module offers students rich opportunities to develop their PDP skills as they build Media and Commercial contacts
Students engage with the concept of promotional video content encompassing the production of corporate,
advertising, Third sector, viral, and public information films. The emphasis is on creative ideas development through
group brainstorming sessions. Students are encouraged to source ‘Live Briefs’ building opportunities to engage with
the commercial world. Students develop ideas across the 6 weeks and conclude the module producing a
promotional film or advertisement for an identified client to a negotiated length, most commonly 30 seconds. This
module offers students rich opportunities to develop their PDP skills as they build Media and Commercial contacts
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