Spanish Language, Liberal Arts & Environmental Sciences

Course Overview


GEB 3350 Introduction to International Business


CEA Partner Institution: Veritas University
Location: San José, Costa Rica
Primary Subject Area: Business
Instruction in: English
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 48


Today, more than ever, the average individual can feel the interdependence of countries within the global economy and the impact on our daily lives. The clothes we wear, the cars we drive, the price we pay for a gallon of gasoline are daily reminders that we live in a global economy. What is also apparent is the direct link between business and politics and the impact one has on the other. In this course, we will focus on political, cultural, strategic, and structural issues in conducting global business in both developed and developing economies.

The course will combine both theoretical concepts and practical applications of operating in a global environment. And, because issues in this environment change rapidly, we will focus on current events through use of national and international publications.

This is a practice-oriented course designed to help students achieve an understanding of how commerce is conducted in an increasingly global supply chain. We will utilize case study, discussion of current events, student research and class discourse to understand the key mechanisms of international trade. By the end of the course, you will walk away with a clear knowledge of how business is conducted in the international forum, and have further developed basic analytical skills essential to good business case analysis. It is my hope that you will gain not just the knowledge, but also a practical understanding of the issues and solutions leading to success in international business.

In class, the instructor will act as a moderator, questioner, and lecturer to help you gain a better understanding of the strategic decision making process. The primary focus of the course is to understand how business is conducted on an international scale. This course will:

*Introduce the student to the contemporary issues in international business that illustrates the unique challenges of international business.
*Outline and critically evaluate the major theories that attempt to explain 1) why nations should engage in international trade and 2) the patterns of international trade.
*Explore ways firms position themselves to compete in the global marketplace: by developing global strategies, entering foreign markets, and developing global marketing plans
*Provide you with a deeper understanding of what it's like to do business overseas by requiring you to become a resident 'country expert'
*Keep you abreast of current events as they relate to understanding the world of international business
*Develop your written and oral skills in analyzing business issues through research, writing, and discussion of current events
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