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Fashion Marketing & Merchandising in London
OVERVIEW
CEA CAPA Partner Institution: CEA London Center
Location: London, England
Primary Subject Area: Fashion Design
Other Subject Area: Marketing
Instruction in: English
Course Code: FAS380LHR
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: This course does not require you to have completed any prerequisites prior to enrollment. The course is geared toward students majoring in marketing, fashion design, retail buying, merchandising, business, advertising and public relations.
DESCRIPTION
The world of fashion is dynamic and highly competitive. To meet this challenge, it is imperative to understand the retailer's role in channeling products from producers to customers. Buyers differentiate between stores and other retail formats from competitors by the types of merchandise offered and the pricing strategies they employ. Understanding the dynamics and differences of retail buying concepts is critical to the success of those interested in buying and selling retail consumer fashion merchandise and services.
This course begins with a review of the fundamentals of fashion and the basic principles that govern all fashion movement and change, including the: history and development; organization and operation; merchandising and marketing activities; trends in industries engaged in producing fashion; purchasing of fashion merchandise; foreign and domestic markets; and the distribution and promotion of fashion.
We will then shift our focus to international economics as we explore how the business of fashion is impacted by international trade and multilateral trade agreements as well as balance of payments and foreign exchange. The course will also examine safe working environments, the laws that protect the environment, globalization, and the technological advances that continue to shape the business of fashion today.
As a student in this course, you will have the opportunity to interact with local industry professionals; these opportunities will increase your understanding of fashion overall while also giving you first-hand experience with London fashion and the UK fashion consumer. While much of the course will be dedicated to in-class discussions and lectures, a large portion will be dedicated to experiential learning activities that will take place outside the classroom.
*This course is currently pending approval from the University of New Haven
**Due to the interdisciplinary nature of the content, this course is cross-listed with Marketing (MKT380LHR) as well as Fashion (FAS380LHR). The instructor will provide directions during the first week of class regarding how to choose your desired course code.
This course begins with a review of the fundamentals of fashion and the basic principles that govern all fashion movement and change, including the: history and development; organization and operation; merchandising and marketing activities; trends in industries engaged in producing fashion; purchasing of fashion merchandise; foreign and domestic markets; and the distribution and promotion of fashion.
We will then shift our focus to international economics as we explore how the business of fashion is impacted by international trade and multilateral trade agreements as well as balance of payments and foreign exchange. The course will also examine safe working environments, the laws that protect the environment, globalization, and the technological advances that continue to shape the business of fashion today.
As a student in this course, you will have the opportunity to interact with local industry professionals; these opportunities will increase your understanding of fashion overall while also giving you first-hand experience with London fashion and the UK fashion consumer. While much of the course will be dedicated to in-class discussions and lectures, a large portion will be dedicated to experiential learning activities that will take place outside the classroom.
*This course is currently pending approval from the University of New Haven
**Due to the interdisciplinary nature of the content, this course is cross-listed with Marketing (MKT380LHR) as well as Fashion (FAS380LHR). The instructor will provide directions during the first week of class regarding how to choose your desired course code.
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