Other Subject Area: Tourism & Hospitality Management
Instruction in: English
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 60
Prerequisites: Recommended basic knowledge in management and tourism.
An overview of the issues faced by entrepreneurs, focusing on the key aspects of generating, assessing and selecting business ideas. Addresses the analysis of the content of a business project that any entrepreneur needs to develop, exploring the various planning actions involved and the key structural and functional decisions that must be made. During the course of the subject, the essential points for the effective implementation of a business idea are stressed from the various viewpoints provided by the tourism sector, with students devising and developing their own business plan. Basic knowledge in management and tourism is recommended.