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Communication, Media Studies & Tourism Management

Course Overview

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Advertising Research

OVERVIEW

CEA Partner Institution: EUSA University Center
Location: Seville, Spain
Primary Subject Area: Advertising
Instruction in: English
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 60

DESCRIPTION

Gives an overview of the research methods and techniques used in advertising and PR and analyses the media and their audiences and the control and effectiveness of communication products. Trains students in skills that will allow them to analyse the information obtained from reports and studies.
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