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Business & Marketing
Spring 2025 Semester Florence

Business & Marketing Available Sessions

Flight Credit Get a Flight Credit worth up to $1,250 when you apply with code* by June 30, 2024

About the Program

How do Italian businesses in the food, wine, fashion, and luxury sectors succeed in a changing market? Study the dynamic, innovative fields of marketing and business with particular consideration of Italian industries and economic models. Combining theory and real-world studies, this program's core courses help you develop decision-making and problem-solving skills, while gaining insight into consumer behavior, product management, entrepreneurship, supply chain relationships, marketing channels, and research. Classroom studies are complemented by visits to local businesses and meetings with entrepreneurs, giving you the opportunity to think creatively, solve problems, and collaborate with others.

Requirements


  • Overview
  • Location:
  • Florence
  • Dates:
  • 1/7/25 - 4/26/25
  • Price:
  • $18,295
  • Credits:
  • 12 - 16
  • Deadlines
  • Apply by:
  • 10/12/24
  • Withdraw by:
  • 11/9/24
  • Application Requirements
  • Transcript - Unofficial
  • Program Participation Agreement
  • $95 Online Application Fee
  • Complete Application
  • Eligibility
  • Minimum
    GPA:
  • 2.5
  • Foreign Language Proficiency:
  • All Levels
  • Education
    Completed:
  • High School Graduate

The CEA CAPA Florence Center offers a variety of courses that allow you to explore all that Florence has to offer, with your professors as guides. Classes are small, taught in English, and take full advantage of the city just beyond our doors. Experiential learning opportunities outside the classroom are plentiful and bring lessons to life, exposing you to new perspectives and starting you on your journey toward global citizenship.

When you study abroad in Florence, you can choose CEA CAPA Housing or arrange your own independent housing. CEA CAPA housing assignments are based on availability and confirmation date; we make every effort to match your housing requests, but we can’t guarantee housing preferences.

Program Structure

Enroll in 1 core course and 3-4 courses at the CEA CAPA Florence Center. Language courses meet for 60 contact hours/4 credits, and elective courses meet for 45 contact hours/3 credits. You may earn up to a total of 16 credits (240 contact hours).

Language courses meet 4 times per week, Monday-Thursday. Elective and core courses generally meet 2 times per week, Monday-Thursday. Active learning components required by your courses may be scheduled for Fridays.

Prior to departure, you will select your preferred courses and indicate your estimated Italian language level. After you arrive in Florence, you'll take a language placement exam to determine final placement. You will be enrolled into courses based on their availability. It is in your best interest to have multiple alternative courses approved by your home university prior to your departure due to course availabilities. To ensure that you receive credit for the language level you place into, have your home school pre-approve courses at several levels before you leave for Italy. Please consult with your academic advisor at your home university on credit pre-approval guidelines.

12-16

Credits

Courses

The host institution has offered the following courses in the past. Please note that course listings may not be finalized until the start of the term; we’ll post an updated list when the host institution finalizes its offerings.

*Courses with an asterisk indicate that the course has been associated with multiple subject areas.
Please click on the course title to view additional subject areas and detailed course information.

Excursions

Get out and explore! Excursions are offered for most semester, year, and summer programs*. Semester students are typically offered between two to three excursions and summer study students are typically offered between one to two excursions. You'll receive a calendar of excursions during orientation; here are a few day and overnight excursions we've offered in the past.

Pisa & Lucca

Pisa & Lucca

Everyone knows of Pisa for its famous leaning tower.  But do you know why that tower was built?  It’s the belltower of this medieval port town’s breathtaking cathedral complex, and there’s so much to learn about it and the buildings that accompany it.  After a visit to Pisa, we’ll move on to Lucca: a beautiful and peaceful Tuscan town that dares you to slow down for the day.

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Ravenna

Ravenna

Originally a port town, Ravenna was a crossroads of western and eastern peoples and art for nearly 300 years as an important political center of the late Roman Empire. Public and private structures built during this time were decorated with mosaics that will make you catch your breath. This off-the-beaten-path visit will include a guided tour of these gorgeous monuments and a delicious local lunch.

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Bologna

Bologna

Bologna is best known for its medieval towers, porticoed streets, and hearty cuisine. It’s also home to Europe’s oldest university, founded in 1088. We will tour the university’s main historical building and its Anatomical Theater, where autopsies were once performed to train early doctors. We will treat you to a group lunch before you have time to explore Bologna on your own.

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Siena

Siena

One of Italy’s most picturesque and international medieval cities, Siena is home to well-preserved Gothic architecture and is the birthplace of one of Italy’s patron saints. Siena may be best known for its annual summer horse races, whose origins go back to the 1300s (Think the horseracing scene in James Bond’s Quantum of Solace.)

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Sample Budget

This budget contains costs that you can take to your financial aid office. Please note that amounts may fluctuate; we’ve included a range of costs.

Federal law allows the use of financial aid to cover “reasonable” costs of study abroad including round-trip transportation, tuition and fees for the program, living costs, passport and visa fees, health insurance, and more.

Please note that all costs and charges listed below are subject to change without notice. With the exception of Program Price, all costs are estimates and may vary.

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Sample Calendar

Below is a tentative itinerary for your program. Please note, dates and events below may change without prior notification. Contact CEA CAPA before purchasing airline tickets.

You will receive a finalized itinerary once you arrive onsite.

Note: Additional cultural activities/excursions or required course-related activities may be incorporated into your final itinerary. You are advised not to make personal travel arrangements until you have the final dates.

See Calendar

Receive a $1,250 Flight Credit when you apply by June 30, 2024

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