Business & Marketing Available Sessions
Get a Flight Credit worth up to $1,000
when you apply with code* by January 1, 2024
About the Program
How do Italian businesses in the food, wine, fashion, and luxury sectors succeed in a changing market? Study the dynamic, innovative fields of marketing and business with particular consideration of Italian industries and economic models. Combining theory and real-world studies, this program's core courses help you develop decision-making and problem-solving skills, while gaining insight into consumer behavior, product management, entrepreneurship, supply chain relationships, marketing channels, and research. Classroom studies are complemented by visits to local businesses and meetings with entrepreneurs, giving you the opportunity to think creatively, solve problems, and collaborate with others.
Requirements
- Overview
- Location:
- Florence
- Dates:
- early Jan 2025 - late Apr 2025
- Price:
- $17,995
- Credits:
- 12 - 16
- Deadlines
- Apply by:
- 10/12/24
- Withdraw by:
- 11/9/24
- Application Requirements
- Transcript - Unofficial
- Program Participation Agreement
- $95 Online Application Fee
- Complete Application
Program Structure
Enroll in 1 core course and 3-4 courses at the CEA CAPA Florence Center. Language courses meet for 60 contact hours/4 credits, and elective courses meet for 45 contact hours/3 credits. You may earn up to a total of 16 credits (240 contact hours).
Language courses meet 4 times per week, Monday-Thursday. Elective and core courses generally meet 2 times per week, Monday-Thursday. Active learning components required by your courses may be scheduled for Fridays.
Prior to departure, you will select your preferred courses and indicate your estimated Italian language level. After you arrive in Florence, you'll take a language placement exam to determine final placement. You will be enrolled into courses based on their availability. It is in your best interest to have multiple alternative courses approved by your home university prior to your departure due to course availabilities. To ensure that you receive credit for the language level you place into, have your home school pre-approve courses at several levels before you leave for Italy. Please consult with your academic advisor at your home university on credit pre-approval guidelines.
12-16
Credits
All Levels Course Structure
Courses
The host institution has offered the following courses in the past. Please note that course listings may not be finalized until the start of the term; we’ll post an updated list when the host institution finalizes its offerings.
*Courses with an asterisk indicate that the course has been associated with multiple subject areas.
Please click on the course title to view additional subject areas and detailed course information.
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Excursions
Get out and explore! Excursions are offered for most semester, year, and summer programs*. Semester students are typically offered between two to three excursions and summer study students are typically offered between one to two excursions. You'll receive a calendar of excursions during orientation; here are a few day and overnight excursions we've offered in the past.
Sample Budget
The sample budget is unavailable at this time. Please check back later or ask your CEA CAPA Admissions Counselor/Site Specialist for a comparable program’s sample budget.
Sample Calendar
The calendar for this program is coming soon; please check back later.