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Business & Marketing
Spring 2025 Semester Florence

Business & Marketing Available Sessions

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Overview Structure Courses Excursions Budget Calendar

About the Program

How do Italian businesses in the food, wine, fashion, and luxury sectors succeed in a changing market? Study the dynamic, innovative fields of marketing and business with particular consideration of Italian industries and economic models. Combining theory and real-world studies, this program's core courses help you develop decision-making and problem-solving skills, while gaining insight into consumer behavior, product management, entrepreneurship, supply chain relationships, marketing channels, and research. Classroom studies are complemented by visits to local businesses and meetings with entrepreneurs, giving you the opportunity to think creatively, solve problems, and collaborate with others.

Requirements

  • Overview
  • Location:
  • Florence
  • Dates:
  • early Jan 2025 - late Apr 2025
  • Price:
  • $17,995
  • Credits:
  • 12 - 16
  • Deadlines
  • Apply by:
  • 10/12/24
  • Withdraw by:
  • 11/9/24
  • Application Requirements
  • Transcript - Unofficial
  • Program Participation Agreement
  • $95 Online Application Fee
  • Complete Application
  • Eligibility
  • Minimum
    GPA:
  • 2.5
  • Foreign Language Proficiency:
  • All Levels
  • Education
    Completed:
  • High School Graduate

The CEA CAPA Florence Center offers a variety of courses that allow you to explore all that Florence has to offer, with your professors as guides. Classes are small, taught in English, and take full advantage of the city just beyond our doors. Experiential learning opportunities outside the classroom are plentiful and bring lessons to life, exposing you to new perspectives and starting you on your journey toward global citizenship.

When you study abroad in Florence, you can choose CEA CAPA Housing or arrange your own independent housing. CEA CAPA housing assignments are based on availability and confirmation date; we make every effort to match your housing requests, but we can’t guarantee housing preferences.

Program Structure

Enroll in 1 core course and 3-4 courses at the CEA CAPA Florence Center. Language courses meet for 60 contact hours/4 credits, and elective courses meet for 45 contact hours/3 credits. You may earn up to a total of 16 credits (240 contact hours).

Language courses meet 4 times per week, Monday-Thursday. Elective and core courses generally meet 2 times per week, Monday-Thursday. Active learning components required by your courses may be scheduled for Fridays.

Prior to departure, you will select your preferred courses and indicate your estimated Italian language level. After you arrive in Florence, you'll take a language placement exam to determine final placement. You will be enrolled into courses based on their availability. It is in your best interest to have multiple alternative courses approved by your home university prior to your departure due to course availabilities. To ensure that you receive credit for the language level you place into, have your home school pre-approve courses at several levels before you leave for Italy. Please consult with your academic advisor at your home university on credit pre-approval guidelines.

12-16

Credits

All Levels Course Structure

Courses

The host institution has offered the following courses in the past. Please note that course listings may not be finalized until the start of the term; we’ll post an updated list when the host institution finalizes its offerings.

*Courses with an asterisk indicate that the course has been associated with multiple subject areas.
Please click on the course title to view additional subject areas and detailed course information.

Excursions

Get out and explore! Excursions are offered for most semester, year, and summer programs*. Semester students are typically offered between two to three excursions and summer study students are typically offered between one to two excursions. You'll receive a calendar of excursions during orientation; here are a few day and overnight excursions we've offered in the past.

Rome

Rome

A fusion of ancient, baroque, and modern architecture, tradition and the cutting-edge, Rome has been a center of power, culture, and religion for millennia. CEA guides bring you to must-see sites, such as the Colosseum, the Pantheon, St. Peter's Basilica, and the Sistine Chapel. Rome truly has something to offer everyone and more-than lives up to its nickname: “The Eternal City.”

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Amalfi Coast

Amalfi Coast

On this three-day tour, you’ll discover two famous coastal towns: Amalfi and Sorrento. Spend a day exploring the ruins of Pompeii, a city preserved under lava since 79 CE, and climbing Mt. Vesuvius, the volcano that buried Pompeii. This region of Italy is known for its cuisine, and CEA will take you off the beaten path to a farm to taste the best cheese in the world: fresh buffalo mozzarella.

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Cinque Terre

Cinque Terre

The Cinque Terre National Park spans 4,300 acres across five picturesque villages (the cinque terre), connected by hiking paths and a train line. The area boasts delicious basil, lemons, and grapes. Spend a day hiking or at the beach, soaking up the sun, and enjoying the breathtaking stretches of beautiful coastline. Your Instagram followers will be green with envy!

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Siena

Siena

One of Italy’s most picturesque and international medieval cities, Siena is home to well-preserved Gothic architecture and is the birthplace of one of Italy’s patron saints. Siena may be best known for its annual summer horse races, whose origins go back to the 1300s (Think the horseracing scene in James Bond’s Quantum of Solace.)

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Sample Budget

The sample budget is unavailable at this time. Please check back later or ask your CEA CAPA Admissions Counselor/Site Specialist for a comparable program’s sample budget.

Sample Calendar

The calendar for this program is coming soon; please check back later.

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