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Strategic Communication & Social Media: Theory & Practice Business & Marketing Program Spring 2025 Semester - Florence

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Strategic Communication & Social Media: Theory & Practice

Strategic Communication & Social Media: Theory & Practice Course Overview

OVERVIEW

CEA CAPA Partner Institution: CEA CAPA Florence Center
Location: Florence, Italy
Primary Subject Area: Communication
Instruction in: English
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

This course will explore the theory and practice of strategic communication and its implementation through social media platforms. Students will explore traditional and online communication strategies; review theories and principles of strategic communication and social media practices; investigate the effectiveness of messaging strategies employed by individuals and influencers, not-for-profits, and commercial organizations; and work for a real-world client to formulate an overarching communication strategy, inclusive of recommendations for messaging strategies across all platforms.

***Course is pending approval from CEA CAPA's School of Record.***

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