Claim up to $1,250 in flight credits!
Get up to $1,250 in flight credits or grants toward study or internship programs abroad when you apply by June 30, 2026. See our Official Rules for full details.
BUS 4407 International Marketing
Study in the French Riviera Program
French Riviera, France
Dates: early Jan 2027 - mid Apr 2027
BUS 4407 International Marketing
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Marketing
Other Subject Area: Business
Instruction in: English
Course Code: BUS 4407
Transcript Source: Partner Institution
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: BUS 3601 Marketing Principles
DESCRIPTION
The course is about marketing in an international environment when the customer is a consumer. The course will be illustrated with practical examples and cases from real business situations.