Claim up to $500 in flight credits!
Get up to $500 in flight credits or grants toward study or internship programs abroad when you apply by November 17, 2025. See our Official Rules for full details.
Marketing and International Business Development
International Business - Novancia Program
Paris, France
Dates: 8/10/17 - 12/23/17
Marketing and International Business Development
OVERVIEW
CEA CAPA Partner Institution: Novancia Business School - Paris
Location: Paris, France
Primary Subject Area: Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 2
Contact Hours: 30
DESCRIPTION
The internationalization of firms, part of the general trend of company globalization, is a powerful, unavoidable and complex contemporary phenomenon affecting States, communities and societies. Objectives of this course are to familiarize students with the context of internationalization, the reasons which prompt enterprises to implant abroad and the modes by which this is done.