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ESADE International Studies
Summer 2022 June 4-Week Barcelona

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Course Overview

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Technology for Entrepreneurs Track

Technology for Entrepreneurs Track Course Overview

OVERVIEW

CEA Partner Institution: ESADE Business School
Location: Barcelona, Spain
Primary Subject Area: Business
Instruction in: English
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 50

DESCRIPTION

Students studying in the Technology for Entrepreneurs Track will enroll into an innovative curriculum modality comprised of 2 academic modules: E-Commerce & Technology and Digital Entrepreneurship & Innovation. These comprehensive modules meet for 120 minutes, 5 days a week over a 4 weeks session for a combined total of 2,400 minutes.

The E-Commerce & Technology module aims to provide students with a general overview of the E-Commerce & Technology sector, focusing on the type of companies that predominate in Barcelona/Spain (Privalia, Letsbonus, Social Point) and including its main levers and stakeholders, as well as their interrelationship. Specifically, it looks to introduce students to three main dimensions within the sector: e-commerce & technology industry, design & usability, and legal aspects.

The Digital Entrepreneurship & Innovation module aims at introducing the basic aspects of the so-called Information and Communications Technologies (ICT) as well as at discussing the impact that such technologies are having and will have in the near future in four main industrial sectors. ICT being transversal technologies, their presence in any business concept nowadays is not a choice but a must. Therefore, it seems interesting that any person having in mind a business project knows the possibilities that ICT are providing, and how such possibilities are being used in well-established industrial sectors.

Previous track title: Digital World Track

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