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Principles of International Business
CEA Partner Institution: CAPA London Center
Location: London, ENGLAND
Primary Subject Area: Business
Instruction in: English
Course Code: LNDN BUSN 3388
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Students should have completed a mid-program class in business, management or marketing before taking this course.
This course explores the important concepts and perspectives for international business in the 'age of coronavirus.' Students will examine the external and internal conditions that multinational enterprises must recognize, interpret and steer to prosper and thrive. Globalization will be introduced and interpreted alongside the world's systems, frameworks, structures, patterns, strategies, approaches, and channels for achieving organizational success in the global marketplace. In addition to examining the established theory and application behind the management of political, economic, socio-cultural, and technological factors, the course will investigate the effects of the coronavirus pandemic on global commerce. Students will be expected to increase their understanding of international business across all theoretical areas in the context of global events during the COVID-19 pandemic.