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Markets & Marketing
Business & Technology - OLD Program
London, England
Dates: 1/19/17 - 5/21/17
Markets & Marketing
OVERVIEW
CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Tourism & Hospitality Management
Other Subject Area: Marketing
Instruction in: English
Course Code: UEL_4_MAM
Transcript Source: TBD
Course Details: Level 200
Recommended Semester Credits: 4
DESCRIPTION
The unit introduces students to the basic theory of marketing, marketing processes, marketing services and products, and demand. In particular students study the evolution and tourism markets and products and familiarise themselves with the latest product and market trends.