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Family Business and Entrepreneurship Virtual: Summer International Business Program Summer 2020 July 4-Week 2 Course - Virtual

Family Business and Entrepreneurship

Family Business and Entrepreneurship Course Overview


CEA CAPA Partner Institution: CEA Virtual Center
Location: Virtual, Virtual
Primary Subject Area: Business
Instruction in: English
Course Code: BUS337
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Prior to enrollment, this course requires you to have completed either one 200-level course or two 100-level courses in the subject area of instruction.


The course will begin by defining what is meant by Family Business and its importance to all economies, both developed and developing. Students will firstly become familiar with the entrepreneurship process through which a small business is created. This occurs when individuals identify opportunities, evaluate whether they are viable, and then assemble the resources needed to build a new venture. In the course, some of the unique issues faced by entrepreneurial firms and family businesses will also be presented.

Students will be guided through an examination of the challenges of managing small firms and an exploration of the realities of achieving growth. For instance, the following topics will be covered: family ownership (FIAT), family involvement in management (Ferrero) and the influence of a family over a business (including the legacy of a Family Business)(Gucci). Family Businesses have a significant part to play in economies; in Europe 67% of employees are employed in Family Businesses (Pozza, 2009). Performance, Ethics, Innovation and Quality will be proposed and critically evaluated as advantages of family controlled businesses. The course will also address the anatomy of Family Businesses looking at Management Structure, Control Mechanisms, Strategy Formation, Growth Strategy, Supply Chain Relationships, Financial Structure and Culture of Family Business.

The course will look at the specific issues surrounding a Family Business from birth and entrepreneurship, through growth stages (including red flags), into continuation to next generation ownership, partial ownership, corporate governance in Family Businesses, into devolvement of control of the business, including the termination strategies for a Family Business.

The course will be reinforced with case studies and visits to Family Businesses located in the Florence surroundings. Students will be encouraged to explore and in-bed themselves into the local Family Business tradition by means of site visits and meetings with representatives from such businesses.

This course is taught in a virtual format by one of CEA's onsite instructors from across our 8 study center locations.

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