The Power of Brands University of Westminster - Arts, Business & Sciences Program Summer 2024 June 6-Week - London

Creating and managing successful brands is a source of competitive advantage to modern organizations. This module provides students with the fundamental understanding of brands, brand positioning and brand portfolio management. It engages students by practical demonstration of the effective use of marketing and branding tools. At the heart of an effective brand strategy, is its seamless integration with the marketing mix. A successful brand plan, does not only address how the brand will be communicated but also how it will be protected.