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Global Marketing
University of Galway - Full Curriculum Program
Galway, Ireland
Dates: 1/5/22 - 5/7/22
Global Marketing
OVERVIEW
CEA CAPA Partner Institution: University of Galway
Location: Galway, Ireland
Primary Subject Area: Marketing
Instruction in: English
Course Code: MK303
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 2.5
Contact Hours: 36
DESCRIPTION
In an increasingly global environment this module seeks to develop students' understanding of the political, economic, legal, and socio-cultural variables which will impact on international marketing. The module aims to enable students to gain an appreciation of pertinent issues that affect marketing decisions and strategies of organizations in an international context.