CEA CAPA Partner Institution: University of Galway
Location: Galway, Ireland
Primary Subject Area: Marketing
Instruction in: English
Course Code: MK203
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 2.5
Contact Hours: 36
DESCRIPTION
The objective of this course is to give students a critical understanding of the factors influencing consumer behavior which can be used in the development of more effective marketing strategies.