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Buyer Behavior Analysis
University of Galway - Full Curriculum Program
Galway, Ireland
Dates: 1/5/22 - 5/7/22
Buyer Behavior Analysis
OVERVIEW
CEA CAPA Partner Institution: University of Galway
Location: Galway, Ireland
Primary Subject Area: Marketing
Instruction in: English
Course Code: MK203
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 2.5
Contact Hours: 36
DESCRIPTION
The objective of this course is to give students a critical understanding of the factors influencing consumer behavior which can be used in the development of more effective marketing strategies.