The Marketing of Service
University of Galway - Full Curriculum Program
Galway, Ireland
Dates: 8/30/22 - 5/6/23
The Marketing of Service
OVERVIEW
CEA CAPA Partner Institution: University of Galway
Location: Galway, Ireland
Primary Subject Area: Marketing
Instruction in: English
Course Code: MK311
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 2.5
Contact Hours: 36
DESCRIPTION
This course outlines the unique features of services and examines how services marketing differs from product marketing. Service encounter frameworks are explored, and the elements of the marketing mix are examined from a services perspective.