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Marketing Principles
OVERVIEW
CEA CAPA Partner Institution: University of Galway
Location: Galway, Ireland
Primary Subject Area: Marketing
Instruction in: English
Course Code: MK204
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 2.5
Contact Hours: 36
DESCRIPTION
The object of this course is to introduce students to the key marketing concepts and their application in both an Irish and international context.
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