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International Marketing Strategies
Universitat Autònoma de Barcelona - Direct Enroll Program
Barcelona, Spain
Dates: early Sep 2027 - mid Dec 2027
International Marketing Strategies
OVERVIEW
CEA CAPA Partner Institution: Universitat Autònoma de Barcelona
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: SA2009E
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
This course provides students with the tools to explore and understand marketing practices in a global environment. The student, as a marketing manager, will learn the scope and challenge of international marketing, working in a different environment (cultural, political, and legal), using different business entries, and finally, analyzing ways to develop global marketing strategies. Students will also learn to develop a formal analytic framework of decision-making based on recent developments in the field of International Marketing through a group project and case studies.