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MK3003 Digital Marketing
Universidad Nebrija - Direct Enroll Program
Madrid, Spain
Dates: early Sep 2027 - mid Dec 2027
MK3003 Digital Marketing
OVERVIEW
CEA CAPA Partner Institution: Universidad Nebrija
Location: Madrid, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MK3003
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
This course has been programmed from a comprehensive perspective so that students will be able to gain an overall panorama of the integration of the Internet and new technologies within the global marketing strategy of the company. The main goals of this course are for students to understand, comment upon and analyze the most important aspects of digital marketing, as well as, the acquisition of general knowledge of Internet business models, e-Marketing variables, the Digital marketing plan, Metrics and Web Analytics, among others.