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Introduction to Data Culture
Tourism & Hospitality Management Program
Barcelona, Spain
Dates: 1/8/25 - 5/11/25
Introduction to Data Culture
OVERVIEW
CEA CAPA Partner Institution: CETT - University of Barcelona
Location: , Spain
Primary Subject Area: Business
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
The objective of this course is for students to acquire a clear and conscious notion about the importance of data in the hotel industry. Students will learn how to identify pain points and Key Performance lndicators (KPls) and become familiar with using databases and spreadsheets to manage this information. Data culture brings crucial value to the hotel industry, improving efficiency and strategic decision-making. Within the framework of sustainable development and the 2030 Agenda, effective data management allows hotels to align with the Sustainable Development Goals (SDGs) prometed by the World Tourism Organization (UNWTO). Adopting a data culture helps to optimiza resources, reduce environmental impact and promete sustainable practicas, contributing to a more responsible future in the tourism industry.