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Strategic Management in Hospitality Tourism & Hospitality Management Program Spring 2024 Semester - Barcelona

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Strategic Management in Hospitality

Strategic Management in Hospitality Course Overview

OVERVIEW

CEA CAPA Partner Institution: CETT - University of Barcelona
Location: , Spain
Primary Subject Area: Tourism & Hospitality Management
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

To manage a company effectively, it is essential to know the external and internal factors that can affect the choice of the overall corporate strategy and the organizational structure of the company. Such decision must take into consideration the current processes of globalization, technological changes and macroeconomic and political conditions. This subject enables reflection on the contents learned in other subjects to be used to define, design, and implement strategies to address the real problems of the tourism sector. It is a practical subject, based on case analysis so that students can analyze the highest number of situations and the different strategies to deal with them.

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