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Strategic and Operational Marketing Tourism & Hospitality Management Program Spring 2024 Semester - Barcelona

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Strategic and Operational Marketing

Strategic and Operational Marketing Course Overview


CEA CAPA Partner Institution: CETT - University of Barcelona
Location: , Spain
Primary Subject Area: Tourism & Hospitality Management
Other Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 48


The subject introduces the student to the main concepts of Marketing, paying special attention to the market and the environment from a customer-oriented perspective. Segmentation and positioning strategies are explained too. All the marketing stages are presented: the analytical stage, the strategic stage and an introduction to the marketing mix techniques: product, price, distribution and communication, within the operational stage. The subject of Strategic and Operational marketing will allow students to learn the theories and basic concepts of tourism marketing such as, market, segmentation and positioning and will also allow them to understand the importance of customer orientation in decision making. In addition, it will enable students to perform analysis and diagnosis of marketing situations: SWOT, PESTEL, product / service analysis, pricing, etc.

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