Marketing Strategies: Branding and Content Tourism & Hospitality Management Program Spring 2024 Semester - Barcelona

This subject will help students understand digital marketing strategies and its SEO, SEM and SMO Applications. Students will also learn how to launch PPC campaigns through Google Ads and what lead capture and service conversion strategies are. They will also learn how to carry out social media Planning and how to manage branding and internet content. Last but not least, they will learn how to create and manage campaigns on Facebook Ads, and get started into the fascinating world of pay digital marketing on social media.
We will study the most successful cases of tourism digital marketing on social media or PPC. We will also learn how to plan, create and manage SEO campaigns with a view to making a proposal for the optimization of a website.

Students will be introduced to a practical vision of the main marketing project management calculations and planning channels. The skills provided by this subject will enable students to create their first Google Ads or Facebook Ads campaigns and will give them the necessary tools to work in the digital marketing department of a tourist company.