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Hotel Industry Analytics and Business Intelligence
Tourism & Hospitality Management Program
Barcelona, Spain
Dates: 1/10/24 - 5/10/24
Hotel Industry Analytics and Business Intelligence
OVERVIEW
CEA CAPA Partner Institution: CETT - University of Barcelona
Location: , Spain
Primary Subject Area: Business
Other Subject Area: Tourism & Hospitality Management
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
This course introduces students to the use of digital tools for data collection, analysis, and interpretation in the hotel sector. Data management platforms and their impact on optimizing decision-making will be studied.