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Market Research
Tourism & Hospitality Management Program
Barcelona, Spain
Dates: 1/8/20 - 5/16/20
Market Research
OVERVIEW
CEA CAPA Partner Institution: CETT - University of Barcelona
Location: , Spain
Primary Subject Area: Tourism & Hospitality Management
Other Subject Area: Marketing
Instruction in: English
Transcript Source: Partner Institution
Course Details: Level 200
Recommended Semester Credits: 4
Contact Hours: 60
DESCRIPTION
The subject seeks to provide the students with the technical and conceptual bases that will enable them to design and conduct a full market research project to make the right business decisions in the tourism sector.
Initially, students will work on the most conceptual aspects that establish the need to plan a research (objectives) and finally, students will learn about the most technical aspects such as data collection (fieldwork), data treatment and analysis.
Initially, students will work on the most conceptual aspects that establish the need to plan a research (objectives) and finally, students will learn about the most technical aspects such as data collection (fieldwork), data treatment and analysis.