Sport Marketing

Sustainability & Environmental Studies Program
Sydney, Australia

Dates: 1/23/25 - 4/26/25

Sustainability & Environmental Studies

Sport Marketing

Sport Marketing Course Overview

OVERVIEW

CEA CAPA Partner Institution: CEA CAPA Sydney Center
Location: Sydney, Australia
Primary Subject Area: Marketing
Instruction in: English
Course Code: BUSN 3382/SDNY 3034
Transcript Source: University of Minnesota
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: None

DESCRIPTION

This course will examine the techniques and strategies of sports marketing. Students will explore the topics of professionalism and corporatization of sports; develop an awareness of the necessity of securing various revenue streams, including sponsorships, investment opportunities, government grants, and the fundraising potential of individuals, teams, clubs, and facilities; acquire knowledge of the promotion of sports through various traditional and digital marketing channels; and, using Australian case studies, develop and implement marketing strategies and plans. 


Get a Flight Credit worth up to $750 when you apply with code* by October 17, 2024