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Advertising and Society
OVERVIEW
CEA CAPA Partner Institution: CEA CAPA Sydney Center
Location: Sydney, Australia
Primary Subject Area: Communication
Instruction in: English
Course Code: SDNY COMM 3373
Transcript Source: University of Minnesota
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: This course does not require students to have undertaken prior courses in advertising. However it does assume that students have some prior knowledge about marketing. Some understanding of sociology, cultural, and/or or communications and media studies would be an advantage. The course in the first two lectures does provide a ?soft? introduction to advertising and the themes explored in this course. Beyond this students should consult a textbook on advertising, or more broadly on marketing communications to familiarise themselves sufficiently with basic theories, concepts, driving principles and terminology.
DESCRIPTION
This course will introduce the linkages between advertising and society. Students will explore the fundamentals of advertising; examine the subject of advertising through a critical and dispassionate viewpoint, rather than a managerial or practitioner's viewpoint; and develop an understanding of advertising as a shaping agent, how it influences individuals and societies, the dynamic nature of the relationship, and the impacts (both positive and negative) that advertising may have on individuals and societies.
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