Overtourism & Cultural Heritage in Italy: Florence as a Case Study

Cultural heritage represents one of the most significant tourism resources in Florence, attracting millions of visitors annually to its UNESCO-listed historic center and numerous other cultural landmarks. However, the growth of tourism has become a subject of concern and debate among local communities, as the city center and its heritage assets struggle to accommodate escalating demands.

This course provides an analysis of the impact of tourism and overtourism on Florence's cultural heritage, situating it within contemporary debates and practices. It explores the social, economic, environmental, and physical transformations the city undergoes in response to the expanding tourism industry. Furthermore, the course critically analyzes the promotion and management of both tangible and intangible cultural heritage as tools for tourism development, as well as their role in shaping visitors' perceptions of the city.