Subject aimed at introducing the student to the world of marketing, adapting to the demands and realities of the current and future market. This subject aims to raise student awareness of the importance that marketing brings in our professional life either in the development of both a personal brand strategy and a company brand. We will analyze the concept of Marketing as a necessary management "philosophy" within business organizations (public or private) or in the professional life of a person, for the achievement of strategic objectives (sales, communication, positioning, expansion, etc.).

Learn to incorporate it into a strategic plan, to know the various variables or factors that can influence our target audiences (customers, suppliers, collaborators, etc.), to know our competition and know how to differentiate ourselves, to know the behavior of the market where we are going to interact, to know the most suitable tools to "hook" our customers.

Designing a process that begins by knowing how we can perform a market analysis, to know how to interpret it and draw conclusions, to develop the most appropriate marketing strategies for the achievement of our objectives, to know the most suitable communication-marketing channels to reach our target audience.

As a publicist, the marketing departments of organizations will often be their customers and that is why it is essential that the student understands how they work and what they need to develop their activity.