Consumption Theory Study + Internship in Seville Program Fall 2019 Semester CEA & EUSA Hybrid

Provides an overview of consumer behavior in society today, analyzing the psychological, interpersonal and social factors involved in consumption habits and analysis of the impact of advertising and other commercial techniques in the creation and spreads of those habits. Tasks to analyze consumers, decisions and buying behavior from different academic perspectives and interdisciplinary models. Critical study of commercial strategies applied by businesses to encourage consumption. Analysis of the evolution of consumption habits according to new social values, lifestyles, the cultural contributions of new social groups and the need for social responsibility in business.