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CEA CAPA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Marketing
Other Subject Area: Tourism & Hospitality Management
Instruction in: English
Course Code: UEL_5_ELG
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 4
DESCRIPTION
This module introduces students to the various stages in the implementation process for events, and discusses a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting with real life case studies in academic environment.