Email Address:

Phone Number:

Sports Marketing Study + Internship in Buenos Aires Program Summer 2018 June/July 8-Week

Flight Credit Get a Flight Credit worth up to $500 when you apply with code* by March 15, 2024

Sports Marketing

Sports Marketing Course Overview


CEA CAPA Partner Institution: CEA CAPA Buenos Aires Center
Location: Buenos Aires, Argentina
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT333EZE
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: None


There are few things in the world as widely loved as sports, making it a much-sought after industry. An estimated 1 billion viewers watched the 2014 World Cup final, and the current US television rights deal for the Olympics set at an all-time high with the acquisition price of $7.75 billion dollars. Marketers understand the popularity of sports and have made them a centerpiece of marketing campaigns for decades. As the size and popularity of professional sport has grown, the field of sports marketing has grown with it.

This course provides an overview of sports marketing as a vital component of the marketing sector. As a student in this course, you will study the history and contemporary application of sports marketing through a variety of sectors. The course will address corporate as well as sporting property use of sports marketing strategies to achieve business objectives. We will explore sports marketing strategies within the context of special sporting event sponsorships and professional sports teams as well as governing organizations, sports media (broadcast, print, and Internet), licensing, and hospitality.

You will have the opportunity to explore these concepts both theoretically in-class as well as practically through onsite field studies.

*This course is currently pending approval from the University of New Haven

Receive a $500 Flight Credit when you apply by March 15, 2024

Get your flight credit code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight credits, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2

*By providing your mobile number, you agree to receive recurring text messages from CEA CAPA Education Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Flight Credit Rules

Your flight credit has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.