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BUSI 3801 The Italian Luxury Industry
Studio Art & Fashion Design Program
Florence, Italy
Dates: 5/20/24 - 7/26/24
BUSI 3801 The Italian Luxury Industry
OVERVIEW
CEA CAPA Partner Institution: Santa Reparata International School of Art
Location: Florence, Italy
Primary Subject Area: Business
Instruction in: English
Course Code: TBA/BUSI 3801
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
DESCRIPTION
This course is designed to introduce the student to the luxury industry including apparel, accessories, hospitality (hotels, interiors, food and wine), and automobiles. The Italian Luxury Industry course will expose students to numerous Italian luxury industries and explore unique aspects including but not limited to: product development, branding, marketing and consumer behavior Students will experience face to face luxury organizations, complete a research presentation, tests and assignments as well as attend lectures to ensure learning outcomes.