BUS 4004 Applied Entrepreneurship Research Studio

SKEMA Business School - Direct Enroll Program
French Riviera, France

Dates: 1/2/27 - 4/11/27

SKEMA Business School - Direct Enroll
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BUS 4004 Applied Entrepreneurship Research Studio

OVERVIEW

CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Business
Instruction in: English
Course Code: BUS 4004
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45

DESCRIPTION

This course inspires students to convert research, current business material, and market evidence into usable outputs for decision-making, or entrepreneurial problem solving. It is designed to operationalize research-to-practice by having students produce mini-cases, teaching notes, decision briefs, or short consulting-style outputs grounded in credible sources. Students learn how to search, evaluate, structure, and translate information rather than merely summarize it. The course also addresses AI-assisted research workflows, source credibility, bias, ethical use of AI, and the challenge of writing for different audiences. Students will be able to produce a rigorous, applied research artifact that could be used in a classroom, by a venture team, or by an external stakeholder.


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