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BUS 3005 Web design & User Experience
SKEMA Business School - Direct Enroll Program
French Riviera, France
Dates: 1/2/27 - 4/11/27
BUS 3005 Web design & User Experience
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Communication
Instruction in: English
Course Code: BUS 3005
Transcript Source: Partner Institution
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Marketing Principles
DESCRIPTION
This course introduces students to the fundamentals of User Experience (UX) design, with a strong focus on user research methodologies. Students will learn how to understand user behaviors, needs, and motivations through observation techniques, interviews, task analysis, and usability testing. Through a series of hands-on workshops and a project-based approach, students will explore the main UX methodologies used in professional contexts. The course emphasizes clarity, simplicity, and user-centered thinking, guiding students from problem definition to the creation of a Minimum Viable Product (MVP).