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COM 3440 Introduction to Public Relations
Science & Engineering Program
French Riviera, France
Dates: 1/3/17 - 4/30/17
COM 3440 Introduction to Public Relations
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Public Relations
Other Subject Area: Communication
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: COM 3425
DESCRIPTION
A study of communication principles and the practices of developing good will between a person, firm, or institution and the public, and the means of gaining publicity and influencing people. Students analyze specific case studies and propose appropriate strategies and campaigns.