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BUS 3603 Advertising and Promotion Management
Science & Engineering Program
French Riviera, France
Dates: 1/3/17 - 4/30/17
BUS 3603 Advertising and Promotion Management
OVERVIEW
CEA CAPA Partner Institution: SKEMA Business School
Location: French Riviera: Antibes, France
Primary Subject Area: Advertising
Other Subject Area: Business, Marketing
Instruction in: English
Transcript Source: TBD
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: BUS 3601
DESCRIPTION
Covers various advertising techniques used in radio, TV, magazines, newspapers, direct mail, and billboards, including the relative advantages of the different media. Also reviews the integration of advertising as one element within the promotional and marketing mix.