Email Address:

Phone Number:

Political Marketing Psychology Program Spring 2025 Semester - Barcelona

Flight Credit Get a Flight Credit worth up to $1,000 when you apply with code* by September 12, 2024

Political Marketing

Political Marketing Course Overview


CEA CAPA Partner Institution: CEA CAPA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Political Science
Instruction in: English
Course Code: POL351BCN
Transcript Source: University of New Haven
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: There are no perquisites for this course; however, previous coursework in political science and/or marketing is advised.


Within the context of important elections and referenda in the Western world, propaganda, persuasion, and political manipulation have always existed. However, in a rapidly changing world, political allegiances and convictions shift more quickly than ever. Politicians, political programs, and political measures are products that have to be sold like any other; therefore, political marketing must also fluctuate in response. Whatever the political content, it can be made attractive to the citizen using special tactics and strategies.

This course focuses on what political marketing is and how it works. You will study how political leaders, ideas, candidates, parties, programs, and actions are sold on the political market. Important concepts like branding, targeting, positioning, e-marketing, and framing will be analyzed from a political science perspective. You will be able to describe aggressive, defensive, sales-oriented, and populist strategies, as well as explore the importance of political market research. You will also compare the US and the host culture forms of political marketing. Finally, we will discuss the impact and consequences political marketing may have on democracy and the governance of states.

Receive a $1,000 Flight Credit when you apply by September 12, 2024

Get your flight credit code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight credits, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2

*By providing your mobile number, you agree to receive recurring text messages from CEA CAPA Education Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Flight Credit Rules

Your flight credit has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.