New Technologies in Tourism Company & Destination Management Liberal Arts, Business & Sciences Program Spring 2019 Semester - Alicante

E-commerce could be defined as the purchasing process of products and services vía Internet. At present, more than 50% of the gross national budget is influenced by e-commer in a direct or indirect way. A very high rate of the population is connected to Internet, and mainly by means of mobile devices. This si a new situation in the international market that creates a new business paradigm. The service sector is the main business engine for the e-commerce sector in Spain, mainly in the tourism sector. For the e-business projects, it is very important to improve their offer and the positioning in this very competitive market. The on-line shops is a rapidly increasing business activity, but few of them shwo good technological and business practices. It is very important to desing good comercial and technolgial strategies in accordance with the business objectives. In this context, this subject shows the main technological menas and strategies for the correct development of an e-business activity. Our focus is oriented towards the tourims sector and business activities.

Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.