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Course Overview
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CEA Partner Institution: University of Alicante
Location: Alicante, Spain
Primary Subject Area: Art Management
Instruction in: English
Course Details: Level 400
Recommended Semester Credits: 3
Contact Hours: 60
DESCRIPTION
Topics covered:
Tools for Graphic Design.
Advertising Posters.
Print and Digital Production.
Advertising Photography.
Creative Strategy and Conceptualization.
Advertising Writing.
New Advertising Formats
In the professional context the Art Director assumes his/her role into different companies at different levels with a common denominator: establishing the aesthetic and conceptual parameters in order to transmit a message to a specific target.
Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.
Tools for Graphic Design.
Advertising Posters.
Print and Digital Production.
Advertising Photography.
Creative Strategy and Conceptualization.
Advertising Writing.
New Advertising Formats
In the professional context the Art Director assumes his/her role into different companies at different levels with a common denominator: establishing the aesthetic and conceptual parameters in order to transmit a message to a specific target.
Course will consist of 60hrs of in class work and 90 hrs of independent work outside the classroom.
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