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Principles of Marketing Liberal Arts & Social Sciences Program Spring 2023 Semester - Barcelona

Flight Credit Get a Flight Credit worth up to $1,000 when you apply with code* by February 17, 2023

Principles of Marketing

Principles of Marketing Course Overview

OVERVIEW

CEA Partner Institution: CEA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT300BCN
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: None

DESCRIPTION

This course will begin by providing an overview of the marketing process, with a focus on developing successful marketing strategies in different environments. Students will then shift to understanding buyers and markets, emphasizing the study of consumer behavior. This will allow students to discuss how to target differ-ent marketing opportunities, by exploring segmentation, targeting and positioning. Finally, this course will also explore satisfying these market opportunities, by looking into the fields of product development, advertising, and public relations.

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