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Liberal Arts & Social Sciences
2021/2022 Year Barcelona

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Course Overview


Digital Marketing

Digital Marketing Course Overview


CEA Partner Institution: CEA Barcelona Center
Location: Barcelona, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MKT340BCN
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: None
Required Supplies: Bring your laptop and smartphone to class


What is digital marketing? Well into the 21st century, digital marketing is a buzzword, a ubiquitous term used by companies, users, advertisers, and creative professionals to describe a process which involves communicating and distributing goods and services through digital platforms.

As Internet users, we are all fully aware of how to create, modify, upload, share, like and comment on content that becomes available online. But, what happens if that content is a product, and our goal is to conduct business online?

This digital marketing course aims at answering how to professionally present, promote, and place what we want our customers or audiences to sell and buy online, considering the most effective and attractive resources to do it.

To that end, a semester will be devoted to exploring three learning blocks:
-Trade: What is marketing? What is a marketing plan? What is a marketer?
-Trends: What is digital marketing in the 21st century? Which media are to be considered? Which platforms should we choose for our marketing campaigns?
-Tools: How do we create, program, and analyze marketing plans?

The three blocks will combine both theory and practice. Readings, debates, guest speakers, and several types of activities will provide students with insight and expertise in one of the most appealing and increasingly booming professional profiles that have been created thanks to the digital revolution.

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