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Principles of Marketing Liberal Arts & Social Sciences Program Fall 2022 Semester - London

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Principles of Marketing

Principles of Marketing Course Overview


CEA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Marketing
Other Subject Area: Business, Economics, Finance
Instruction in: English
Course Code: BBM_4_PRM
Course Details: Level 200
Recommended Semester Credits: 4


The module introduces students to the theories and practices of marketing providing them with an underpinning in the subject of marketing for further studies at levels 5 and 6. It acts as an introduction to the basic principles of marketing from which other modules can develop. These principles include the marketing environment, the marketing mix, marketing research and buyer behavior.

Students attend one lecture and one seminar session.

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