Email Address:

Phone Number:

Entry Strategies for International Markets Liberal Arts & Social Sciences Program Fall 2022 Semester - London

Flight Voucher Get a Flight Voucher worth up to $1,000 when you apply with code* by January 06, 2022

Entry Strategies for International Markets

Entry Strategies for International Markets Course Overview


CEA Partner Institution: London South Bank University
Location: London, England
Primary Subject Area: Business
Instruction in: English
Course Details: Level 400
Recommended Semester Credits: 4
Prerequisites: Completion of 300 level coursework or equivalent


This module studies the entry decisions of multinational firms and the role played by them in the modern global trading system. It considers different theories that account for the factors influencing a specific entry strategy into a foreign market. This is discussed in the context of the growth of the multinational company and its role in the growth of world trade over the past half century. The various options of exporting, licensing, joint ventures, franchising, and the establishment of subsidiaries through investment are all considered. Cultural factors influencing these entry decisions are also brought into the discussion at various points.

Receive a $1,000 Flight Voucher when you apply by January 06, 2022

Get your flight voucher code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight vouchers, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2

*By providing your mobile number, you agree to receive recurring text messages from CEA Study Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Voucher Rules

Your flight voucher has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.