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Liberal Arts & Social Sciences
Fall 2016 Semester - Early Start Paris

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Course Overview

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Mass Media & the Fashion Industry

Mass Media & the Fashion Industry Course Overview

OVERVIEW

CEA Partner Institution: CEA Paris Center
Location: Paris, France
Primary Subject Area: Communication
Other Subject Area: Media Studies, Fashion Design
Instruction in: English
Course Code: COM321
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Prerequisites: Introductory courses in Communication or Media Studies are advised

DESCRIPTION

A few weeks a year, Paris' Right Bank becomes the stage for one of the most highly media-driven industry events of the year - the Paris Fashion Shows. Photographers, journalists, designers, creators and models come together from around the world to produce this trend-setting "event of the year" purposefully conceived to sustain and drive the fashion industry for another season. Fashion houses, avant-garde designers, buyers and sellers all tune in to see who is most being watched, talked about, photographed, praised and criticized at in magazines, on television and online. Through onsite research and in-class analysis, you will develop a critical eye and insightful analysis for understanding this spectacular media phenomenon as well as the fundamental role mass media plays in the success of the larger fashion industry.

In this course, you will explore the relationship between mass media and the fashion industry from 19th century Paris to today's new media platforms and globalized communication networks. And while the fashion industry provides an arena for conventional media business it also involves a coded and complex dialogue among creators, corporations, tastemakers and the masses. The first half of the course addresses therefore the primary forms of conventional fashion media (journalism, photography, film, new media) while the second half of the course emphasizes the media dialogue and diplomacy a well as its value arbitration (representation, taste, status, trend, globalization).

As an integral part of this course, you will consider the various interactions between fashion and media by personally conducting interviews or fashion show reports along with a trend analysis in order to gain practical experience in the ways of fashion journalism. The course includes a shared blog component for posting of assignments and critiques of your visits to fashion industry headquarters or exhibitions.

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