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Liberal Arts & Italian Culture
Fall 2021 Semester Florence

Flight Voucher $1,000 Flight Voucher when you apply with code by February 11, 2021

Course Overview


International Business

International Business Course Overview


CEA Partner Institution: CEA Florence Center
Location: Florence, Italy
Primary Subject Area: Business
Instruction in: English
Course Code: BUS320
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45
Additional Fee: $60.00
Additional Fee Description:This course requires payment of an additional fee to cover active learning components that are above and beyond typical course costs, such as site visits, entrance fees and other expenses.


The increasing globalization of business makes it imperative to achieve a thorough understanding of the complexities and subtitles of international business activities. Many businesses, that in the past were traditionally considered to be 'local' in nature, are now impacted to varying degrees by issues such competition from low cost foreign sources, multi-cultural marketing requirements, and web-based commerce that crosses traditional market boundaries. As a result today's business leaders must be capable of exploring new opportunity frontiers while dealing with challenges from faraway places.

This dynamic and interactive course introduces you to the field of international management. We begin by analyzing the international business environment that connects the phenomenon of globalization with the national and cultural differences that characterize the countries in this economy. Next we will analyze, from the point of view of a medium-large global organization, how to define a strategy to enter foreign markets, select a global company structure, define a global marketing plan, a human resource plan, and methods for controlling global business activities. We will delve into some strategic and functional issues that characterize the management of organizations in the global marketplace.

This course is intended to provide you with a comprehensive understanding of the fundamentals of international business and the key factors that must be considered in the development of a well conceived, global business plan, from the perspective of a medium-large organization competing in a global market.
Each semester the class is visited by a different entrepreneur or business manager operating in a multicultural and global setting who will share their experiences and discuss your questions about their work or your own career goals: speakers are often owners of a business in food or fashion or managers that work between Europe, US and China.

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