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MK0P30 Online Marketing in the Digital Era Liberal Arts & Business Program Spring 2022 Semester - Early Start - Madrid

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MK0P30 Online Marketing in the Digital Era

MK0P30 Online Marketing in the Digital Era Course Overview


CEA Partner Institution: Universidad Antonio de Nebrija
Location: Madrid, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MK0P30
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45


This course has been programmed from a comprehensive perspective so that students will be able to gain an overall panorama of the integration of the Internet and new technologies within the global marketing strategy of the company. The main goals of this course are for students to understand, comment upon and analyze the most important aspects of digital marketing, as well as, the acquisition of general knowledge of the Digital marketing plan, Internet business models, e-Marketing variables, Metrics and Web Analytics, among others.

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