Email Address:

Phone Number:

MK0P09 Consumer Behavior Liberal Arts & Business Program Spring 2022 Semester - Early Start - Madrid

Flight Voucher Get a Flight Voucher worth up to $1,000 when you apply with code* by January 06, 2022

MK0P09 Consumer Behavior

MK0P09 Consumer Behavior Course Overview


CEA Partner Institution: Universidad Antonio de Nebrija
Location: Madrid, Spain
Primary Subject Area: Marketing
Instruction in: English
Course Code: MK0P09
Course Details: Level 300
Recommended Semester Credits: 3
Contact Hours: 45


This course draws from research in behavioral economics, social psychology, and academic marketing, and is intended to broadly survey the field of consumer behavior from the marketing perspective. Students will become familiar with the terminology of the subject and understand what leads to the individual purchase decisions that are so important to business profitability, and to personal prosperity. Topics covered will include: consumer research and analytics, study and analysis of purchasing, neuromarketing, decision processes and main variables that affect the consumer and their relationship with brands and products.

Receive a $1,000 Flight Voucher when you apply by January 06, 2022

Get your flight voucher code and access to Passbook in two easy steps. With Passbook, you can track your favorite programs and courses, save flight vouchers, and watch videos on the destination you're interested in.

Apply Now

Step 1 of 2

Step 2 of 2

*By providing your mobile number, you agree to receive recurring text messages from CEA Study Abroad notifying you of important program deadlines. Message and data rates may apply.

Privacy Policy   |   Mobile Terms   |   Voucher Rules

Your flight voucher has been added to your Passbook. Apply now or view your Passbook to begin the next step in your journey.